We are a leading full service agency creating
effective strategies, winning ideas, and innovative solutions
The nest was woven in June 1995 and for 25 years, driven by insights, fuelled by big data and accompanying digital resonances, we are a constantly evolving and disruptive full service marketing communications company, providing winning ideas to clients across different sectors in West Africa and beyond, helping them soar to new heights few explore. We help brands fly.
We believe bleeding-edge companies drive deeper, more meaningful connections with their consumers. We help our clients realize the full potential of being a modern brand that moves at the pace of culture by exploiting the last unfair competitive advantage any brand has: craft, design and creativity.
From the brightest start-ups and challenger brands to some of the biggest and most established organizations in the world, we have worked with some incredible clients.
Kunle Ogunmefun is a consummate marketing communications and advertising practitioner.
Kunle is a Business incubator and Serial Entrepreneur .
He is a Team Leader and a future-focused Business Strategist .
Alumnus of University of Ibadan .
Alumnus of Lagos Business School.
Alumnus of Harvard Business School (2014-17)
Kunle has attended several strategic business conferences locally and abroad, many in the areas of business/marketing strategies, financial and Human capital management .
Kunle is a member of Ikoyi Club . He enjoys playing Squash racket game and swimming.
An accomplished professional and business leader with over two decades in Integrated Marketing Communications, Kayode Ebatamehi has traversed the ever-evolving ecosystem of Integrated Marketing Communication since 1993.
He has led teams that successfully executed customer-centric products development, brand innovations, events planning and brand activations, creative advertising and public relations and with pedigree in Brands like Coca-Cola Nigeria, Roll-back Malaria campaign for MAPS/USAID, Friesland Foods-Three Crowns milk, UAC brands – Gala, Supreme Ice Cream, Always Sanitary Pad, Bonux detergent and Duracell batteries for Procter and Gamble to mention but a few.
Kayode Ebatamehi holds a B.A. in History from the University of Lagos, MBA in Marketing from Delta State University, Abraka. He has attended leadership and business management programs at Phillips Consulting, Lagos Business School and IESE, Barcelona Spain. He is a member of the Advertising practitioners council of Nigeria (APCON).
Kayode Ebatamehi enjoys playing golf, watching football, keeping abreast with trends and mentoring young professionals.
Maria Taire is a well–rounded Brand and Marketing practitioner with key experience across all brand functions.
She has over 20 years’ experience in managing client services relationships, account management and planning for brands in the automobile, financial services, FMCG, NGOs and
Government agencies, among others.She led the team that managed the epoch launch of PAL Pensions and made this brand a market leader when a new business segment was created in the financial services space in Nigeria. She continues to manage all marketing and positioning initiatives for the following Toyota brands (Hiace, Yaris, Hilux, and Coaster). She led the team to develop outstanding Strategies for the FBNQUEST Trustees and the Brand has been a top leader in the the industry.
She was responsible for planning and executing the corporate rebranding of FCMB and launch of the landmark IPO of the bank during the recapitalization era in the banking sector. Beyond FCMB. She coordinated account management and strategy for launch of corporate brands and products of segment market leaders such as Custodian and Allied Insurance and FirstBank Plc. Her commitment to adding value and differentiating products of clients in crowded markets was brought to bare in the imaginative launch of FirstBank ATMs and E-Channels products.
Maria is a graduate of Linguistics from the University of Ilorin with Masters in Managerial Psychology (M.M.P) from the University of Ibadan and Masters in Mass Communication from the University of Lagos. She started her advertising journey in 1998 at Alicia Virgins Limited.
She comments and contributes regularly on industry trends and continues to mentor budding talents that have had the privilege of working with her.She is a member of relevant professional associations such as the Advertising Practitioners Council of Nigeria (APCON) and the Nigeria Institute of Public Relations (NIPR). She is a life long learner and has attended several trainings in:
Maria is a consummate professional with vast experience and amazing leadership qualities. She is a passionate believer in teamwork and synergy and values a collaborative approach to client service management/business growth.
Olatunde Ademosu is an Ideas/Brands person, a passionate Artist-ocrat in the industry, who has worked on major brands across various spectra such as Vmobile, Glo, Mobitel, Visafone, Mainone Standard Chartered Bank, Zenith Bank, First Bank, Wema Bank, European Union, UAC Foods, Arla, Foods(Dano), GOL (Spirit & Wine), P&G(Always & Bonux Detergent), Cadbury (Bournvita & TomTom), Samsung Electronics, Heinz (Complan), Fumman Juice, Coca Cola, Lafarge Cement, Leadway Insurance, LIRS, Kasapreko,Trustsfund Pensions, etc.
He studied Arts and Design at The Polytechnic, Ibadan and is currently a postgraduate student at Metropolitan School of Business and Management, Lagos. A strong team player with over 11 years working experience across advertising, media, marketing and innovation/new product development. He has an astute business acumen and a strong flair for building brands.
Known by his peers and colleagues as a go-getter, he has applied these attributes on various brands he has worked on, thus achieving marketing/brand building goals. Tunde is spoilt for the movies, an unapologetic brand lover, with an unquenchable thirst to always create something fresh. He is a member, Creative Director’s Forum Lagos, and Advertising practitioners Council of Nigeria (APCON).
