Our
Approach
We took a holistic approach to this project. Distilling the brand with our proprietary brand filtration tool, we had a total overhaul of the business from the identity, Logo, branded collaterals and operations. We identified the target audience and then developed an in-depth insight analysis into their lifestyle, influencers/triggers, behaviors, beliefs and motivation etc. To this end it was important to develop communications materials that would make meaning to them, and also explore channels that would reach them effectively. The campaign was broken down into 3 phases: